New future of digital cultural tourism: Dunhuang CPPCC visits Lanxian Group for inspection

New future of digital cultural tourism: Dunhuang CPPCC visits Lanxian Group for inspection
Recently, Wang Fengying, Vice Chairman of the Dunhuang CPPCC, led a team to Lanxian Group and conducted an in-depth inspection focusing on the forefront of digital cultural tourism. Members of the inspection team include Zhang Jin, Vice Chairman of the Dunhuang Federation of Industry and Commerce and Vice Chairman of the General Chamber of Commerce, Gong Xuejia, Director of the Office of the Dunhuang Commerce Bureau, and others. On behalf of the group, Mr. Ke from the Marketing Department of Lanxian Group warmly received the distinguished guests from Dunhuang who came from afar and accompanied them throughout the inspection and exchange.
 
 
 01. Visit Lanxian: Immersive experience of the charm of digital technology
 
The Dunhuang CPPCC delegation went deep into the core display areas of Lanxian Group: digital exhibition hall, flying orbit theater, and XR large space, feeling the interactive charm of seamless integration of virtual and reality, and experiencing the disruptive sensory impact brought by cutting-edge technology. Comprehensively understand Lanxian’s cutting-edge technologies and innovations in the fields of digital people, extended reality (XR), and advanced LED displays;
 
The powerful immersion and interactivity demonstrated by cutting-edge digital technology left a deep impression on the delegation. Vice Chairman Wang Fengying showed strong interest in innovative applications such as XR large space, immersive space and flying orbit cinema, especially how these technologies can be combined with Dunhuang's profound cultural heritage to create unprecedented cultural and tourism experiences for tourists.
 

 
 
02. Discussion and exchange: jointly draw a new picture of Dunhuang digital cultural tourism
 
 
During the discussion, the successful practices and core capabilities of Lanxian Group in the field of digital cultural tourism were introduced in detail. Vice Chairman Wang Fengying made it clear at the outset, explaining the core purpose of the trip: to learn advanced digital technology and seek innovative paths to empower the upgrading of Dunhuang's cultural tourism industry.
 
Chairman Wang said that Dunhuang, as a treasure house of world cultural heritage and an important node city on the Silk Road, has unique cultural resources (such as the mural art of Mogao Grottoes, Dunhuang dance and music, and the history of the Silk Road). She highly recognizes the technical strength of Lanxian Group and is eager to:
Create a new digital carrier of Dunhuang culture: Using digital human technology, we can activate classic images such as Feitian and Bodhisattva in Dunhuang murals, or restore ancient Dunhuang craftsmen and scholars to conduct intelligent cultural explanations and interactive interpretations;
Build a new space for immersive cultural experience: Use XR technology to build immersive experience projects such as virtual cave exploration, historical scene reenactment, and Dunhuang dance and music holographic performances, allowing tourists to "travel" through thousands of years and deeply perceive the essence of Dunhuang culture;
Innovative cultural display and light and shadow narrative: With the help of advanced LED screens and digital multimedia technology, create a shocking Dunhuang-themed light and shadow show, digital art exhibition hall or interactive cultural corridor, making the static murals and history "move" and "alive";
Explore "Yuanverse + Dunhuang Cultural Tourism": Explore the deep integration of Dunhuang cultural elements, historical relics, and artistic expressions into the Yuanverse concept to create a new digital Dunhuang cultural tourism ecosystem that integrates online and offline.

 
 
03. Intelligent assistance: starting the digital renewal journey of Dunhuang for thousands of years
 
 
This inspection and exchange by the leaders of the Dunhuang CPPCC is an important measure for Dunhuang City to actively embrace the wave of digital economy and promote the transformation and upgrading of the cultural tourism industry. Lanxian Group also sees this as a valuable opportunity to combine cutting-edge digital technology with Dunhuang's world-class cultural heritage resources. The cooperation between Lanxian and Dunhuang aims to jointly explore an innovative integrated development path of "technology + culture + tourism".

 
 
 
Lanxian Group has always been committed to the innovation and application of digital technology, injecting new vitality into the cultural tourism industry. If your organization also hopes to create an immersive cultural tourism experience, build a digital exhibition hall or carry out a digital upgrade project, you are welcome to come for inspection and exchange. Let us join hands to explore the in-depth integration of digital technology and cultural industry and create a new chapter in the development of cultural tourism!