Lanzhou Cultural and Tourism Delegation Visits Lanxian to Explore the Future of Digital Culture and Tourism
Published Time:
2026-03-31
On March 19, the Blue Display Group exhibition hall welcomed a delegation from Jincheng, Lanzhou. The visiting delegation, comprising officials from the Yellow River Scenic Area Administration Committee, Lanzhou Culture and Tourism Group Co., Ltd., the Lanzhou Investment Promotion Center in Hangzhou, and the Zhejiang Provincial Gansu Chamber of Commerce, paid a visit to Blue Display Group for an inspection and research tour.
The two sides engaged in in-depth exchanges and discussions on the theme of “the deepened application of digital technology in cultural and tourism settings.”
Immersive Experience: Blue-Display Technology Unveils New Possibilities for Digital Cultural Tourism
At the Blue Display Group’s exhibition hall, the delegation members immersed themselves in the company’s core business portfolio, spanning hardware displays, content production, virtual filming, and interactive experiences, gaining a comprehensive understanding of how digital technologies are being applied in real-world scenarios.
The visual impact of multi-scenario LED display technology in cultural and tourism settings—ranging from ultra-high-definition, fine-pitch screens to custom-shaped flexible displays, and from floor-tile displays to sky-screen installations—brings static spaces to life and creates an immersive visual feast for visitors.
The capability of XR to seamlessly blend the virtual and the real in large-scale, immersive spaces—achieved through the integration of LED mega-screens and real-time rendering—enables visitors to immerse themselves in any temporal or spatial setting without the need for wearable devices, elevating cultural and tourism experiences to a whole new level of dazzle.
The intelligent interaction capabilities of AI digital humans—acting as “virtual ambassadors” for scenic areas—provide guided tours, interactive Q&A, and other services, thereby infusing cultural and tourism offerings with warmth.
Against the backdrop of the current iterative upgrade of “immersive” cultural and tourism experiences, the key to enhancing and upgrading Lanzhou’s Yellow River Scenic Route lies in leveraging digital technologies to enable visitors to move from merely “viewing the scenery” to truly “immersing themselves in it.”
In-Depth Dialogue Empowers Yellow River Culture with “Digital Wings”
Inside the exhibition hall, exchanges between the two sides were vigorous. Members of the delegation highly praised Lanxian Group’s achievements in digital cultural creativity and immersive exhibition design.
Blue Display Group showcases not just LED display hardware, but a comprehensive, one-stop cultural and tourism solution that integrates “display terminals, digital content, and interactive experiences.” This capability perfectly aligns with the urgent industry-wide shift in the cultural and tourism sector—from a “sightseeing” model to an “immersive” one.
The majestic grandeur of the Yellow River Grand Scenic Area, combined with Lanzhou’s profound cultural heritage, provides an ideal platform for the application of digital technologies; meanwhile, Lanxian Group’s robust technological capabilities are perfectly poised to give this rich cultural foundation “digital wings.”
Whether it’s immersing visitors in a virtual space that lets them “stroll” along the century-old Zhongshan Iron Bridge, or employing AI-powered digital avatars to recount Silk Road legends along the banks of the Yellow River, the fusion of technology and culture is unlocking boundless creative possibilities.
Looking Ahead: Co-creating a New Chapter of High-Quality Development in the Yellow River Basin
This visit is not only a showcase of our corporate strength but also a vibrant exchange of ideas at the intersection of technology and cultural tourism. Lanxian Group looks forward to leveraging this collaboration as a catalyst to infuse the dynamic digital innovation of coastal regions into the grand narrative of cultural tourism in Northwest China. Moving forward, Lanxian will continue to explore the deep integration of digital technologies into cultural tourism settings, harnessing the power of technology to unlock new possibilities and inspire greater imagination within the industry.
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